About

AD ASTRA is an Italian brand founded in 2020 by Giulia Valeri, creative director and designer, envisioning fashion as a constantly evolving expression. In 2023, the brand underwent a complete rebranding, unveiling a fresh identity with the launch of its first collection, BOLD, marking the beginning of a journey blending aesthetics and artistry. The renewed image celebrates individuality, courage, and the desire to break free from traditional beauty standards.

Defined by geometric lines, structured yet soft silhouettes, and bold color combinations, AD ASTRA creates pieces that encourage stepping beyond comfort zones. Fashion is reimagined as a means of artistic communication and a tool for self-expression.

Central to the brand’s philosophy is a strong commitment to quality and sustainability. Fabrics are carefully selected to ensure both aesthetic excellence and durability, while limited production reduces waste and enhances the exclusivity of each piece. From striking tops to captivating dresses, every design is a statement of personality and uniqueness.

AD ASTRA embodies boldness and confidence, recognizing that feeling empowered is about more than what you wear, it’s about who you are. The brand invites individuals to express themselves fearlessly, offering garments that empower them to embrace their one-of-a-kind identity.