AD ASTRA was founded in 2020 by Giulia Valeri, founder and creative director. As fashion continually shifts in new directions, AD ASTRA underwent a complete rebranding in 2023. This was marked by the launch of "BOLD" a collection that symbolizes the project's fresh start, now focusing not only on aesthetics but also artistic inspiration. The new AD ASTRA seeks to celebrate individuality, boldness, and a desire to break away from traditional beauty standards. Geometric lines, soft and structured silhouettes, and vibrant colors are used to intrigue and encourage customers to step outside their comfort zones and take risks.